- 6
Reasons Why You Need to Be a Published Author
Regardless of your business expertise, you must write and publish some
form of book, magazine article,
-
e-zine or pamphlet. Here's why:
- Being an author establishes
you as an expert in your field. Prospects and clients will believe
what you say because you literally “wrote the book” on the
problem they are attempting to solve.
- People buy from people they
know and trust. Your book or article will instill confidence in your
abilities and that attracts clients.
- Once people read your book or
article, they will want more of what you have to offer in the way of
products, services and knowledge.
- A published book or article
reprints are one-of-a kind marketing tools. You will stand out from
the crowd.
- Your competitors may have
written a book or two. You need to join the ranks of published
professionals.
- If you are a speaker or trade
show vendor, your book or article reprint makes a great handout or
back-of-the-room sales.
The
Numbers Tell All.
Business authors make more
money. Recent studies reveal:
- Average direct income from
actual book sales = $34,000
- Average indirect income -
ability to generate more leads, charge higher fees, close more
deals, etc. =
$100,000
- 84% of business authors
reported a very strong influence on their ability to stand out
against competitors
- 63% of business authors
reported a very strong influence on generating new clients
- 96%
of business authors said publishing a business book affected their
professional practice either positively or extremely positively
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